Some of the elements creators use to communicate their message include the following:
What is actually said by the characters in the video, or what text is displayed on the screen? What is stated in voiceovers?
What do the nonverbal actions, gestures, body language, facial expressions, etc. of the characters communicate? Does this help or hinder the message of the video?
How does the background or setting behind the characters help or hinder the message? Do you think the setting is appropriate for the message?
What images are used to communicate the message (such as photographs, illustrations, graphs or statistical information)? Do these images help or hinder the message?
Besides the words that the characters are saying, what else can you hear (sound effects, music, etc.)? How does the additional audio help or hinder the message?
Pick one or two of these PSA Videos to watch (links go to youtube):
Then answer these questions:
What persuasive techniques were used to win me over?
What persuasive techniques do you think will be the most effective in your own PSA?