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Global Branding Campaign: Country & Culture

Research resources for Dr. Jung's class

Overview, Culture & Advertising

I think you can find most of the information you need for an overview of your country and the culture in these 3 databases (listed in order of preference for this assignment):

A to Z World Business   (in addition you can also find some advertising regulation information)


Global Road Warrior 


Below are some screen shots of how to navigate A to Z World Business.  The other 2 databases are similar.

Choose your country in the dropbox.



Navigate on the left side of the page: