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Global Branding Campaign: The Basics

Research resources for Dr. Jung's class

Your Research Categories...

Based on your assignment, here is a way to categorize your research questions in order to find the right database/website to use!

Country and Culture:  Overview of the country & it's business culture.  Statistical & Demographic information

Company Research:  Financials, history of the brand, media attention, news, strategies, performance

Industry Research: Competition, target audience, trends, finances, statistics


Target Market Research: demographics, psychographics, geographical differences, communication strategies


Media/Advertising: advertising rates and specifications for various formats: tv, radio, magazine, websites, etc.


Finding Databases from the Library website

You can use this guide to access databases for this class assignment

But suppose you have another assignment?  Which database(s) should you use for that?
Check out the videos below for how to find the best databases....


Using FrogScholar                     Getting to the Databases 

Finding Books

Subject Guide

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Diana Boerner
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My Hours

Typical Work Week:

Monday: 1pm-9pm (research help desk from 5-9pm)

Tuesday - Friday: 9am-5pm