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Global Branding Campaign: Industry Research

Research resources for Dr. Jung's class

Additional Resources

What is an Industry?

An industry is a group of competitors who produce/sell the same or similar products. 

Another way of saying this is an industry is a grouping of all the companies involved in the manufacturing or selling of similar products or services.



Industry Analyst Reports

For an analyst's report on your industry, try the database IBISWorld

Navigate the report by the tabs circled in green below.

You may find other reports that are also useful.  Keep in mind that you can also find Global Industry reports in this database!

Market Analyst Reports

For an analyst's report on the market, try the database Mintel.

This report will have more consumer behavior, target market, and advertising information than the industry report from IBISWorld.


Once on the report page, navigate it as shown in the screenshot below.