Skip to Main Content

Global Branding Campaign: The Basics

Research resources for Dr. Jung's class

Your Research Categories...

Based on your assignment, here is a way to categorize your research questions in order to find the right database/website to use!

Country and Culture:  Overview of the country & it's business culture.  Statistical & Demographic information

Company Research:  Financials, history of the brand, media attention, news, strategies, performance

Industry Research: Competition, target audience, trends, finances, statistics

 

Target Market Research: demographics, psychographics, geographical differences, communication strategies

 

Media/Advertising: advertising rates and specifications for various formats: tv, radio, magazine, websites, etc.

 

My Hours

Typical Work Week:

Monday: 1pm-9pm (research help desk from 5-9pm)

Tuesday - Friday: 9am-5pm