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Research: The Basics

STCO 35503

Your Research Categories...

Based on your assignment, here is a way to categorize your research questions in order to find the right database/website to use!

Company Research:  Financials, history of the brand, media attention, news, strategies, performance

Industry/Market Research: Competition, target audience, trends, finances, statistics

 

Target Market/Consumer Research: demographics, psychographics, geographical differences, communication strategies

 

Media Rates and Usage: advertising rates and specifications for various formats: tv, radio, magazine, websites, etc.

 

Subject Guide

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Diana Boerner
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817-257-5336

My Hours

Typical Work Week:

Monday: 1pm-9pm (research help desk from 5-9pm)

Tuesday - Friday: 9am-5pm