Skip to Main Content

Research: Company Research

STCO 35503

Public Company Search Tip

When possible, search by a public company's ticker symbol.

It is often a quicker and more accurate way to find company information.

Domestic Public Company Research

More Resources for Market Strategy, etc.

You will probably have to rely on articles to discover a company's market strategy.

Here are some good databases for finding market strategies:

Starting Company Research

I like to start with Hoover's Online.

If your company is a subsidiary, you can quickly find out who is the parent company (see screenshot).

You can also see the primary industry for your company (see screenshot)

Finally, you can obtain some basic financial information, see a list of competitors, and access 10K reports if your company is public.

Hoover's Online



Company Strategies, Marketing, etc.

Take a look at the database Business Source Complete

To find some types of information, you may have to rely on articles. 

If the company name is more than 2 words, put the name of the company in quotation marks:  ex. "Pepperidge Farm".   I also recommend that you limit the date range (see screenshot).

Additionally, you may want to add words to the 2nd search box depending on your question.

Examples:  market*   ;  strategy OR strategies;   advertis*   (see the Search Tips tab to learn about the *) 


A Company SWOT (strengths, weaknesses, opportunities, threats) can only be found in the database, Business Source Complete.

Just type the name of your company in the first box, and SWOT in the 2nd box.  Mainly works for public companies and usually for just the Parent Company.