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Consumer Behavior: Home

Covers consumer behavior, psychographics, demographics, and some statistics

How to Use This Guide

Find the resources you need by navigating through the tabs at the top of this page. 

  • If you are just beginning to research consumer behavior, I recommend you start with the "General Approach/Mindset" tab.  It provides information on how to think about consumer behavior research and where to start.

  • If you are ready to jump in, I recommend you begin with the "Databases/Articles" tab.  The bulk of your consumer behavior information should be in those resources.

  • If you have a specific piece of information/data that you are having trouble finding, go to the  "Demographics" or "Databases/Articles" tabs.

Still need help?  My contact information is on the right side of the page.  I'd love to hear from you!


Subject Guide

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Diana Boerner
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My Hours

Typical Work Week:

Monday: 1pm-9pm (research help desk from 5-9pm)

Tuesday - Friday: 9am-5pm