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How to Use This Guide
Find the resources you need by navigating through the tabs at the top of this page.
- If you are just beginning to research consumer behavior, I recommend you start with the "General Approach/Mindset" tab. It provides information on how to think about consumer behavior research and where to start.
- If you are ready to jump in, I recommend you begin with the "Databases/Articles" tab. The bulk of your consumer behavior information should be in those resources.
- If you have a specific piece of information/data that you are having trouble finding, go to the "Demographics" or "Databases/Articles" tabs.
Still need help? My contact information is on the right side of the page. I'd love to hear from you!
Typical Work Week:
Monday: 1pm-10pm (research help desk from 5-10pm)
Tuesday, Thursday & Friday: 8am-5pm