LibGuides: Consumer Behavior: Databases/Articles

Top Databases for Consumer Behavior Research

You can find reliable information about consumer behavior in several of the library's databases. I'm listing these in my order of preference! Different databases have different articles, so consider searching more than one.

Click the info icon (i) to get helpful hints for searching that particular database.

Mintel
Lots of consumer data in conjunction with various markets. Also has lifestages reports discussing general attitudes of moms, women, etc.
You must create your own subaccount using your TCU email and a password of your choice. You will have to use the password every time.
To get to the lifestages reports, click on the "report categories" link at the top of the page. Then look on the left side of the page for the lifestages link.
Business Source Complete
Contains lots of consumer behavior information

PsycInfo
A psychology database that contains some consumer behavior information.
more...less...
Use the term "consumer behavior" in one of the boxes. If you only want domestic information, you may need to type "united states" in another box.
SocIndex
A sociology database that contains some consumer behavior information.
more...less...
Use the term "consumer behavior" in one of the boxes. If you only want domestic information, you may need to type "united states" in another box.
IBISWorld
Domestic Industry Reports at the 5 digit NAICS level. Once in an industry report, look at the Products & Markets section to possibly find some consumer information
more...less...
Hint: Click on the 'Industry Market Research' tab to begin your search. Then search by NAICS code or keyword

Databases for Consumer Statistics/Demographics

SRDS Media Solutions
next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers.
Quickly learn about new markets
Better understand target audiences, their behaviors, and lifestyles
Access detailed reports and maps
more...less...
Choose "local market audience analyst" link
MRI+
provides summary tables of key audience and product usage data from our national probability sample of 25,000+ households. Begin by clicking "mediamark reporter" link at top of page.
more...less...
Once you've clicked "mediamark reporter" link,
Highlight Fall 2009 Product and go from there.
Passport Global Market Information Database (GMID)
Provides consumer behavior and demographic information for various countries.
more...less...
On left side of page, under heading "Search Countries and Consumers", select any of these: 'consumer behavior', population, or 'leisure and lifestyles'.

Polling the Nations This link opens in a new window
Questions and responses to public opinion polls on breaking-news events and pressing social issues of the day. Comprehensive international and U.S. coverage.