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In this guide, you will find links to resources specifically geared towards Fashion Merchandising as a business or entrepreneurial venture.
You may want to look at other guides for other entrepreneurial information such as researching public companies, etc.
Feel free to contact me (sidebar) with any questions.
Other Research Guides that may be Useful
Keeping Up with the Fashion Merchandising Industry
WGSN (Worth Global Style Network)
Follow fashion trends and find forecasting information. You must create an account using your TCU email.
Design and Applied Arts Index (DAAI)
Contains design and craft journals. Include the word 'industry' in your search to hone in on trends, etc. Information on conferences also.
Find market research reports for fashion merchandising products/categories. Reports include information on consumer behavior, brand share analysis, advertising strategies, trends, marketing strategies, etc.
Find industry information such as outlook, performance, competitive landscape, key ratios, products & markets.
WWD.com Online Access
All Women's Wear Daily publications. Find information on fashion, beauty, the markets, business, etc.