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Entrepreneurial Research: The Basics

Databases and other resources to help you find the information you need to start a business!

Where do I start?

Local Resources

Research Categories...

Below is a way to categorize your research questions in order to find the right database/website to use!

Use the tabs at the top of the page to navigate to these resources.

Company Research:  Financials, history of the brand, media attention, news, strategies, performance

Industry: Competition, target audience, trends, finances, statistics

Target Market (Consumer Behavior): demographics, psychographics, geographical differences, communication strategies

Media/Advertising: magazine, tv, & radio advertising rates, subscription rates and specifications.  Web metrics. 


 

Subject Guide

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Diana Boerner
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Contact:
817-257-5336

My Hours

Typical Work Week:

Monday: 1pm-9pm (research help desk from 5-9pm)

Tuesday - Friday: 9am-5pm