Based on your assignment, here is a way to categorize your research questions in order to find the right database/website to use!
Company Research: Financials, history of the brand, media attention, news, strategies, performance
Industry/Market Research: Competition, target audience, trends, finances, statistics
Target Market/Consumer Research: demographics, psychographics, geographical differences, communication strategies
Media Rates and Usage: advertising rates and specifications for various formats: tv, radio, magazine, websites, etc.
You can use this guide to access databases for this class assignment
But suppose you have another assignment? Which database(s) should you use for that?
Check out the video below on how to find the best databases for your topic.
Typical Work Week:
Monday: 1pm-9pm (research help desk from 5-9pm)
Tuesday - Friday: 9am-5pm
