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Channel Planning: The Basics

JOUR 40513

Your Research Categories...

Based on your assignment, here is a way to categorize your research questions in order to find the right database/website to use!

Company Research:  Financials, history of the brand, media attention, news, strategies, performance

Industry/Market Research: Competition, target audience, trends, finances, statistics


Target Market/Consumer Research: demographics, psychographics, geographical differences, communication strategies


Media Rates and Usage: advertising rates and specifications for various formats: tv, radio, magazine, websites, etc.

Finding Databases from the Library website

You can use this guide to access databases for this class assignment

But suppose you have another assignment?  Which database(s) should you use for that?
Check out the video below on how to find the best databases for your topic.

Finding Books

Subject Guide

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Diana Boerner
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My Hours

Typical Work Week:

Monday: 1pm-9pm (research help desk from 5-9pm)

Tuesday - Friday: 9am-5pm