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Use these databases to find advertising rates for various media (magazines, tv, radio, etc.)
Consumers' Media Use
Some of these databases may have information that shows which media formats a particular consumer group uses.
This may be included in a market report
Business Source Complete
Often, articles reveal media usage
use the Mediamark Reporter link
SRDS Media Solutions
Click "Local Market Audience Analyst" link. Then choose "Lifestyle Ranking Index " Then choose your DMA or county. Then choose "psychographics"
A Company's Advertising Expenditures
The Advertising Red Books:Advertiser, business classifications
Call Number: HF5805 .S7
Publication Date: 2010
Use the volume for Advertisers, Business Classifications. Located in the Information Commons
Use this reference book to get an idea of how much $ a company spends on advertising. It has current information.