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Entrepreneurial Research: Media/Advertising

Databases and other resources to help you find the information you need to start a business!

Advertising Rates

Use these databases to find advertising rates for various media (magazines, tv, radio, etc.)

SRDS Media Solutions
TV, Magazines, Newspapers, Radio, & Websites
MRI+
Magazines/Journals only

Consumers' Media Use

Some of these databases may have information that shows which media formats a particular consumer group uses.

Mintel
This may be included in a market report
Business Source Complete
Often, articles reveal media usage
MRI+
use the Mediamark Reporter link
SRDS Media Solutions
Click "Local Market Audience Analyst" link. Then choose "Lifestyle Ranking Index " Then choose your DMA or county. Then choose "psychographics"

A Company's Advertising Expenditures

The Advertising Red Books:Advertiser, business classifications
Call Number: HF5805 .S7
Publication Date: 2010
Use the volume for Advertisers, Business Classifications. Located in the Information Commons

Use this reference book to get an idea of how much $ a company spends on advertising. It has current information.