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Entrepreneurial Research: Industry Research

Databases and other resources to help you find the information you need to start a business!

Industry Statistics & Trends

Government websites are often good sources for industry statistics.  Trade Associations also collect industry statistics.  See S&P NetAdvantage industry reports for your industry.  Look at the "Industry References" link for a list of trade associations.

Useful Websites

What is an Industry?

An industry is a group of competitors who manufacture/produce/sell the same or similar products.  Industries can be very narrowly or broadly defined based on who you are including as a competitor. 

The U.S. government defines industries by NAICS (North American Industrical Classification System) codes.  An industry being defined at a 2-digit NAICS code level is being defined at a broad level.  An industry being defined at a 6-digit NAICS code level is being very narrowly defined.

The more narrowly (or specifically) you define your industry, the more challenging your research will be.


Domestic Analyst's Reports

You can find reliable industry reports in several of the library's databases.  I'm listing these in my order of preference!

Click the info icon to get helpful hints for searching that particular database.


Global Analyst's Reports

Industry reports with an international focus!  Again, click the info icon to get quick tips for searching that particular database.

Search Tips

Refer to  the Industry Research guide for more information

To find your company's industry, look up your company in Hoover's Online.  In the main box, scroll down to find your company's NAICS code.

 If you are finding industry information in IBISWorld, just delete the last digit from the Hoover's NAICS code and plug it into IBISWorld. 

Additional Databases