Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Websites: Consumer Behavior
Provides statistics and demographics for interactive marketing
Engage for Good
Provides statistics related to Cause Marketing
Advertising Research Foundation
Provides links to consumer trends and statistics. Click on the 'consumer' tab if this link doesn't take you directly to that page.
Pew Hispanic Center
Designed to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the nation. Areas reported on include:
Demography,Economics,Education, Identity (attitudes), Immigration, Labor, Politics, and Remittances ($ sent home by immigrants)
Pew Social and Demographic Trends
Behaviors & Attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. Public opinion surveys; social, economic, and demographic data analysis
Consumer Behavior Information
There are several databases that are good places for finding information about how your target audience feels/behaves in regard to advertising or marketing in general or sometimes even in regards to your specific product.
Try some of these databases. For help on how to search or navigate a particular database, click the pdf links below.
Mintel a good resource for reports on how to advertise to a particular group. See pdf below for most efficient navigation.
Business Source Complete lots of articles on consumer behavior both in regards to specific products as well as general behavior. See pdf for some example searches related to consumer behavior.
Statistics & Demographics
1 user at a time. Create maps or rankings of demographic and consumer data. Maps & charts can be customized and exported for your presentations
SRDS Media Solutions
Click on 'Local Market Audience Analyst' link to begin. Search for Demographics, Lifestyles & Market Potentials
Click "mediamark reporter' link at top of page to access statistics on consumer behaviors
Polling the Nations
Full text of 700K questions and responses from 18k+ public opinion surveys and 1700+ polling organizations. Polls for the U.S and more than 100 other countries. Data on all the pressing social issues of the day.
Government Websites: Demographics & Consumer Behavior
The main resource for demographic data is the U.S. government. Here are some nice starting places.
Find data and digital content that is produced by the U.S. Census Bureau
Statistical Abstract of the United States
Statistics on the social, political, and economic organization of the U.S. Demographics on birth rates, death rates, marriages, divorces, and education are available.
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
State and County Quick Facts - U.S. Census Bureau
Quick, easy access to facts about people, business, and geography
Consumer Expenditure Survey
Consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Refer to the Consumer Behavior guide for more information
Think of synonyms for your consumer group!
For example, your search for millennials might look like this:
millennials OR "gen y" OR student* OR "helicopter generation"