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Entrepreneurial Research: The Basics

Databases and other resources to help you find the information you need to start a business!

Where do I start?

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Local Resources

Research Categories...

Below is a way to categorize your research questions in order to find the right database/website to use!

Use the tabs at the top of the page to navigate to these resources.

Company Research:  Financials, history of the brand, media attention, news, strategies, performance

Industry: Competition, target audience, trends, finances, statistics

Target Market (Consumer Behavior): demographics, psychographics, geographical differences, communication strategies

Media/Advertising: magazine, tv, & radio advertising rates, subscription rates and specifications.  Web metrics. 


 

Finding Databases from the Library website

You can use this guide to access databases for this class assignment

But suppose you have another assignment?  Which database(s) should you use for that?
Check out the videos below for how to find the best databases....

 

Using FrogScholar                     Getting to the Databases 

Finding Books

Subject Guide

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Diana Boerner
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Monday: 1pm-10pm (research help desk from 5-10pm)

Tuesday, Thursday & Friday: 8am-5pm

Wednesday: 7:30am-4:30pm