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Integrated Marketing Communications: The Basics

JOUR 40503

Your Research Categories...

Based on your assignment, here is a way to categorize your research questions in order to find the right database/website to use!

Company Research:  Financials, history of the brand, media attention, news, strategies, performance

Industry/Market Research: Competition, target audience, trends, finances, statistics

 

Target Market/Consumer Research: demographics, psychographics, geographical differences, communication strategies

 

Media Rates and Usage: advertising rates and specifications for various formats: tv, radio, magazine, websites, etc.

 

Finding Databases from the Library website

You can use this guide to access databases for this class assignment

But suppose you have another assignment?  Which database(s) should you use for that?
Check out the videos below for how to find the best databases....

 

Using FrogScholar                     Getting to the Databases 

Finding Books

Subject Guide

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