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Market Analysis: Media/Advertising

A guide for Landreth's class

Advertising Rates

Use these databases to find advertising rates for various media (magazines, tv, radio, etc.)

Consumers' Media Use

Some of these databases may have information that shows which media formats a particular consumer group uses.

A Company's Advertising Expenditures

Use this reference book to get an idea of how much $ a company spends on advertising.   It has current information.