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Market Analysis: Company Research

A guide for Landreth's class

International Company Research

Firms Operating in Foreign Countries

Domestic Company Research


A Company SWOT (strengths, weaknesses, opportunities, threats) can  be found in the database, Business Source Complete or in Business & Company Resource Center.

Just type the name of your company in the first box, and SWOT in the 2nd box.

Market Strategy

You will probably have to rely on articles to discover a company's market strategy.

Here are some good databases for finding market strategies:

Company Search Tip

When possible, search by the company's ticker symbol.

It is often a quicker and more accurate way to find company information.

Additional Resources