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Market Analysis: Target Market Research

A guide for Landreth's class

Websites: Consumer Behavior

Statistics & Demographics

Consumer Behavior Articles

Government Websites: Demographics

The main resource for demographic data is the U.S. government.  Here are some nice starting places.

Search Tips

Refer to  the Consumer Behavior guide for more information

Think of synonyms for your consumer group!

For example, your search for millennials might look like this:

millennials OR "gen y" OR student* OR "helicopter generation" 

Additional Databases