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Websites: Consumer Behavior
Provides statistics and demographics for interactive marketing
Engage for Good
Provides statistics related to Cause Marketing
Advertising Research Foundation
Provides links to consumer trends and statistics. Click on the 'consumer' tab if this link doesn't take you directly to that page.
Pew Hispanic Center
Designed to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the nation. Areas reported on include:
Demography,Economics,Education, Identity (attitudes), Immigration, Labor, Politics, and Remittances ($ sent home by immigrants)
Pew Social and Demographic Trends
Behaviors & Attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. Public opinion surveys; social, economic, and demographic data analysis
Statistics & Demographics
1 user at a time. Create maps or rankings of demographic and consumer data. Maps & charts can be customized and exported for your presentations
SRDS Media Solutions
Click on 'Local Market Audience Analyst' link to begin. Search for Demographics, Lifestyles & Market Potentials
Click "mediamark reporter' link at top of page to access statistics on consumer behaviors
Polling the Nations
Full text of 700K questions and responses from 18k+ public opinion surveys and 1700+ polling organizations. Polls for the U.S and more than 100 other countries. Data on all the pressing social issues of the day.
Consumer Behavior Articles
Business Source Complete
add terms like "consumer behavior" OR psychographics to your search
Use your tcu email to create an account. You must sign in with this account EVERY time you access the database. Check out the lifestages category
Government Websites: Demographics
The main resource for demographic data is the U.S. government. Here are some nice starting places.
American Fact Finder 2
This is the original site that has the American Community Survey, The Economic Census, and Population Estimates.
Statistical Abstract of the United States
Statistics on the social, political, and economic organization of the U.S. Demographics on birth rates, death rates, marriages, divorces, and education are available.
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
State and County Quick Facts - U.S. Census Bureau
Quick, easy access to facts about people, business, and geography
Consumer Expenditure Survey
Consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Refer to the Consumer Behavior guide for more information
Think of synonyms for your consumer group!
For example, your search for millennials might look like this:
millennials OR "gen y" OR student* OR "helicopter generation"