Below is a way to categorize your research questions in order to find the right database/website to use!
Use the tabs at the top of the page to navigate to these resources.
Company Research: Financials, history of the brand, media attention, news, strategies, performance
Industry: Competition, target audience, trends, finances, statistics
Target Market (Consumer Behavior): demographics, psychographics, geographical differences, communication strategies
Media/Advertising: magazine, tv, & radio advertising rates, subscription rates and specifications. Web metrics.
You can use this guide to access databases for this class assignment
But suppose you have another assignment? Which database(s) should you use for that?
Check out the videos below for how to find the best databases....
Typical Work Week:
Monday: 1pm-9pm (research help desk from 5-9pm)
Tuesday - Friday: 9am-5pm
