The Fort Worth Press, long since out of business, produced a multipage scrapbook of Cliburn Competition press coverage for readers to save and enjoy. This document, like others on this page, can be viewed in the TCU/Special Collections digital repository; scroll down to "View/Open."
Variously referred to as "brochure," "booklet" or "catalogue," the application brochure for the first competition was a strong advertisement for Fort Worth as a cultural entity. Its envelope showed an early "globe" logo that was soon replaced by the stylized piano logo used for many years. View the complete application brochure in the TCU/Special Collections digital repository.
A snippet from a two-page flyer, "Here's What They're Saying About Fort Worth," ca.1961, described the application brochure minutely and implied its importance in gathering support.
From the first competition onward the Van Cliburn Foundation commissioned piano works for the contestants to play during each of the contests. In 1962 the piece was Lee Hoiby's Capriccio on Five Notes.